{"id":1477,"date":"2026-02-28T14:30:34","date_gmt":"2026-02-28T10:30:34","guid":{"rendered":"https:\/\/tco.am\/blog\/?p=1477"},"modified":"2026-03-11T11:53:37","modified_gmt":"2026-03-11T07:53:37","slug":"codecast-02","status":"publish","type":"post","link":"https:\/\/tco.am\/blog\/codecast-02\/","title":{"rendered":"CodeCast 02 | Copywriting \u0587 \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580\u056b \u0578\u0582\u056a\u0568 \u0562\u056b\u0566\u0576\u0565\u057d\u0578\u0582\u0574 | Ruben Karoyan"},"content":{"rendered":"<div style=\"width:100%;\">\r\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%;} .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\r\n\r\n<div class=\"plyr__video-embed embed-container\" id=\"player1474\">\r\n    <iframe\r\n        src=\"https:\/\/www.youtube.com\/embed\/Voci8ueFfFA\"\r\n        \r\n\t\tallowfullscreen\r\n        allowtransparency\r\n        allow=\"autoplay\"\r\n    ><\/iframe>\r\n<\/div>\r\n\r\n<script type=\"text\/javascript\">\r\n\r\nconst player1474 = new Plyr('#player1474', {\r\n\tclickToPlay:false,\r\n\tdisableContextMenu: false,\r\n\tcontrols:[\r\n\t'play-large',\t'play',\t'progress',\t'duration',\t 'mute',\t'volume',\t\r\n\t'settings',\t\r\n\t'fullscreen',\t\r\n],\r\n\r\n\tyoutube: { noCookie: true, rel: 0, showinfo: 0, iv_load_policy: 3, modestbranding: 0} \r\n});\r\n\r\n<\/script>\r\n\r\n<\/div>\r\n\r\n\n\n\n\n<p>CODECAST #02-\u0578\u0582\u0574 \u0570\u0575\u0578\u0582\u0580\u0568 \u054c\u0578\u0582\u0562\u0565\u0576 \u053f\u0561\u0580\u0578\u0575\u0561\u0576\u0576 \u0567\u055d copywriter, \u057f\u0565\u0584\u057d\u057f\u0565\u0580\u056b \u0587 \u057f\u0565\u0584\u057d\u057f\u0561\u0575\u056b\u0576 \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580\u056b \u0574\u0561\u057d\u0576\u0561\u0563\u0565\u057f, \u00abCopywriting 5 \u0585\u0580\u0578\u0582\u0574\u00bb \u0587 \u00ab\u0543\u056b\u0577\u057f \u056d\u0578\u057d\u0584\u0568 \u0563\u0580\u057a\u0561\u0576\u0578\u0582\u0574\u057d\u00bb \u0563\u0580\u0584\u0565\u0580\u056b \u0570\u0565\u0572\u056b\u0576\u0561\u056f\u0589 \u0531\u0575\u057d \u0569\u0578\u0572\u0561\u0580\u056f\u0574\u0561\u0576 \u0568\u0576\u0569\u0561\u0581\u0584\u0578\u0582\u0574 \u056d\u0578\u0580\u0561\u0576\u0578\u0582\u0574 \u0565\u0576\u0584 copywriting-\u056b \u056b\u0580\u0561\u056f\u0561\u0576 \u0564\u0565\u0580\u056b \u0574\u0565\u057b\u055d \u0564\u0578\u0582\u0580\u057d \u0563\u0561\u056c\u0578\u057e \u0574\u056b\u0561\u0575\u0576 \u00ab\u0563\u0565\u0572\u0565\u0581\u056b\u056f \u057f\u0565\u0584\u057d\u057f\u00bb \u0570\u0561\u057d\u056f\u0561\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u056b\u0581 \u0587 \u0564\u056b\u057f\u0561\u0580\u056f\u0565\u056c\u0578\u057e \u0561\u0575\u0576 \u0578\u0580\u057a\u0565\u057d \u0561\u0566\u0564\u0565\u0581\u0578\u0582\u0569\u0575\u0561\u0576, \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0561\u0576 \u0587 \u0563\u0578\u0580\u056e\u0576\u0561\u056f\u0561\u0576 \u0570\u0561\u0572\u0578\u0580\u0564\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0561\u0576 \u0563\u0578\u0580\u056e\u056b\u0584\u0589 <\/p><\/p><!--more--><\/p>\n\n\u0554\u0576\u0576\u0561\u0580\u056f\u0578\u0582\u0574 \u0565\u0576\u0584\u055d \u056b\u0576\u0579 \u0567 copywriting-\u0568, \u056b\u0576\u0579\u057a\u0565\u057d \u0565\u0576 \u057f\u0565\u0584\u057d\u057f\u0565\u0580\u0568 \u0585\u0563\u0576\u0578\u0582\u0574 \u0561\u0577\u056d\u0561\u057f\u0561\u057e\u0561\u0575\u0580\u0578\u0582\u0574 \u0587 \u0562\u056b\u0566\u0576\u0565\u057d\u0578\u0582\u0574 \u0562\u0561\u0576\u0561\u056f\u0581\u0565\u056c, \u056b\u0576\u0579 \u0561\u0576\u0565\u056c, \u0565\u0580\u0562 \u0584\u0565\u0566 \u057e\u0580\u0561 \u0561\u057e\u0565\u056c \u057a\u0561\u0580\u057f\u0561\u056f\u0561\u0576\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580 \u0565\u0576 \u0564\u0580\u057e\u0578\u0582\u0574, \u056b\u0576\u0579\u057a\u0565\u057d \u0573\u0561\u0576\u0561\u0579\u0565\u056c \u0587 \u056f\u0561\u057c\u0561\u057e\u0561\u0580\u0565\u056c \u0574\u0561\u0576\u056b\u057a\u0578\u0582\u056c\u0575\u0561\u0581\u056b\u0561\u0576\u0565\u0580\u0568, \u056b\u0576\u0579\u057a\u0565\u057d \u0561\u0577\u056d\u0561\u057f\u0565\u056c \u056c\u0572\u0578\u0566\u057e\u0561\u056e \u056d\u0576\u0564\u056b\u0580\u0576\u0565\u0580\u056b \u0570\u0565\u057f \u0587 \u0564\u056b\u0574\u0561\u0581\u056b\u0576\u056b\u0576 \u0564\u0580\u0564\u0565\u056c \u0563\u0578\u0580\u056e\u0578\u0572\u0578\u0582\u0569\u0575\u0561\u0576\u0589 \u0531\u057c\u0561\u0576\u0571\u056b\u0576 \u0561\u0576\u0564\u0580\u0561\u0564\u0561\u057c\u0576\u0578\u0582\u0574 \u0565\u0576\u0584 \u0576\u0561\u0587 B2B \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580\u056b\u0576\u055d \u057d\u056f\u057d\u0561\u056e \u0570\u0561\u0576\u0564\u056b\u057a\u0574\u0561\u0576 \u057e\u0561\u0575\u0580\u056b \u0568\u0576\u057f\u0580\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u056b\u0581 \u0574\u056b\u0576\u0579\u0587 \u0563\u0576\u056b \u0584\u0576\u0576\u0561\u0580\u056f\u0578\u0582\u0574, \u057d\u057a\u0561\u057d\u0561\u0580\u056f\u0574\u0561\u0576 \u0578\u056c\u0578\u0580\u057f\u0578\u0582\u0574 \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580\u056b \u056f\u0561\u0580\u0587\u0578\u0580\u0578\u0582\u0569\u0575\u0561\u0576\u0568 \u0587 \u056d\u0576\u0564\u056b\u0580\u0576\u0565\u0580\u0568 \u0583\u0578\u0582\u056c \u0561\u057c \u0583\u0578\u0582\u056c \u056c\u0578\u0582\u056e\u0565\u056c\u0578\u0582 \u0574\u057f\u0561\u056e\u0565\u056c\u0561\u056f\u0565\u0580\u057a\u056b\u0576\u0589 \u0539\u0578\u0572\u0561\u0580\u056f\u0578\u0582\u0574 \u0576\u0580\u0561\u0576\u0581 \u0570\u0561\u0574\u0561\u0580, \u0578\u057e\u0584\u0565\u0580 \u0578\u0582\u0566\u0578\u0582\u0574 \u0565\u0576 \u0578\u0582\u056a\u0565\u0572\u0561\u0581\u0576\u0565\u056c \u056b\u0580\u0565\u0576\u0581 \u0570\u0561\u0572\u0578\u0580\u0564\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0568, \u0561\u057e\u0565\u056c\u056b \u057e\u057d\u057f\u0561\u0570 \u0562\u0561\u0576\u0561\u056f\u0581\u0565\u056c \u0587 \u0585\u0563\u057f\u0561\u0563\u0578\u0580\u056e\u0565\u056c \u0562\u0561\u057c\u0568 \u0578\u0580\u057a\u0565\u057d \u0563\u0578\u0580\u056e\u056b\u0584\u055d \u0561\u0580\u0564\u0575\u0578\u0582\u0576\u0584 \u057d\u057f\u0561\u0576\u0561\u056c\u0578\u0582 \u0570\u0561\u0574\u0561\u0580\u0589<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CODECAST #02-\u0578\u0582\u0574 \u0570\u0575\u0578\u0582\u0580\u0568 \u054c\u0578\u0582\u0562\u0565\u0576 \u053f\u0561\u0580\u0578\u0575\u0561\u0576\u0576 \u0567\u055d copywriter, \u057f\u0565\u0584\u057d\u057f\u0565\u0580\u056b \u0587 \u057f\u0565\u0584\u057d\u057f\u0561\u0575\u056b\u0576 \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576\u0565\u0580\u056b \u0574\u0561\u057d\u0576\u0561\u0563\u0565\u057f, \u00abCopywriting 5 \u0585\u0580\u0578\u0582\u0574\u00bb \u0587 \u00ab\u0543\u056b\u0577\u057f \u056d\u0578\u057d\u0584\u0568 \u0563\u0580\u057a\u0561\u0576\u0578\u0582\u0574\u057d\u00bb \u0563\u0580\u0584\u0565\u0580\u056b \u0570\u0565\u0572\u056b\u0576\u0561\u056f\u0589 \u0531\u0575\u057d \u0569\u0578\u0572\u0561\u0580\u056f\u0574\u0561\u0576 \u0568\u0576\u0569\u0561\u0581\u0584\u0578\u0582\u0574 \u056d\u0578\u0580\u0561\u0576\u0578\u0582\u0574 \u0565\u0576\u0584 copywriting-\u056b \u056b\u0580\u0561\u056f\u0561\u0576 \u0564\u0565\u0580\u056b \u0574\u0565\u057b\u055d \u0564\u0578\u0582\u0580\u057d \u0563\u0561\u056c\u0578\u057e \u0574\u056b\u0561\u0575\u0576 \u00ab\u0563\u0565\u0572\u0565\u0581\u056b\u056f \u057f\u0565\u0584\u057d\u057f\u00bb \u0570\u0561\u057d\u056f\u0561\u0581\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u056b\u0581 \u0587 \u0564\u056b\u057f\u0561\u0580\u056f\u0565\u056c\u0578\u057e \u0561\u0575\u0576 \u0578\u0580\u057a\u0565\u057d \u0561\u0566\u0564\u0565\u0581\u0578\u0582\u0569\u0575\u0561\u0576, \u0562\u0561\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0561\u0576 \u0587 \u0563\u0578\u0580\u056e\u0576\u0561\u056f\u0561\u0576 \u0570\u0561\u0572\u0578\u0580\u0564\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0561\u0576 \u0563\u0578\u0580\u056e\u056b\u0584\u0589<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,17,74],"tags":[320,295,146,10,18,319],"_links":{"self":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/1477"}],"collection":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":1,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/1477\/revisions"}],"predecessor-version":[{"id":1479,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/1477\/revisions\/1479"}],"wp:attachment":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/media?parent=1477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/categories?post=1477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/tags?post=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}