If your sales team is still selling, then you are living in a past. Sales is not about selling anymore, it\u2019s about building trust and educating buyers. Here are several statistics about B2B sales that will inspire your sales team to innovate.<\/p>\n
<\/p>\n
70% of buyers say that the quickest way to their hearts is to listen to their individual needs.
\n60% of buyers aren\u2019t ready to talk to a salesperson until they\u2019ve done their own research.
\n60% of B2B buyers are only ready to talk to a salesperson once they\u2019ve done their own research and are well into their buyer\u2019s journey. Reaching this audience earlier than competitors means becoming the thought leader they go to when conducting research.
\n95% of buyers go with companies that can provide relevant, informative content at each stage of the buyer\u2019s journey. Spread your targeted content across these stages, and you\u2019ll be creating touchpoints from start to finish
\n82% of customers engaged with at least five pieces of content from their provider before deciding to request their services. Ensure that the quality of your content reflects the quality of your product or service. You\u2019ll capture more leads and build trust.
\n76% of sales emails never get opened, and the average person deletes nearly half of all new emails every day. Learn what buyers want to see in their inbox, and you won\u2019t have to compete for your leads\u2019 attention \u2013 they\u2019ll give it, freely.
\nNurturing leads results in a 20 percent increase in your chances of closing a deal, but the process takes time. The tools are out there to automate and optimise nurturing busy-work like email management.
\n64% of salespeople that use social media, like Linkedin, reach their quotas. For those that don\u2019t, the number drops to 40%.
\n50% of buyers perceiving salespeople as pushy \u2013 and 60% of them saying that pushiness hurts the chances of a successful deal \u2013 it\u2019s become an imperative to evolve.
\nBuild trust by engaging leads early in their buyer\u2019s journey, automating where possible and maintaining a presence on the right platforms. Death to cold calls, long live inbound selling.<\/p>\n","protected":false},"excerpt":{"rendered":"
If your sales team is still selling, then you are living in a past. Sales is not about selling anymore, it\u2019s about building trust and educating buyers. Here are several statistics about B2B sales that will inspire your sales team to innovate.<\/p>\n","protected":false},"author":3,"featured_media":840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72,6,74],"tags":[],"_links":{"self":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/839"}],"collection":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":1,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/839\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/posts\/839\/revisions\/841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tco.am\/blog\/wp-json\/wp\/v2\/tags?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}