How can your business benefit from having a mobile application?
Global smartphone usage was projected to reach 3.5 billion users by the end of 2020, and 1.4 billion smartphones are estimated to have been sold in just that single year. Moreover, in 2019, it was found that mobile accounted for 53% of eCommerce sales. Business owners utilize apps to enhance their Return on Investment (ROI) in a number of ways in addition to providing goods and services to their consumers. Businesses have an excellent opportunity to use mobile apps to reach their target audience because the majority of people always have their mobile devices with them. There are various ways to go mobile, depending on your demands for branding. Here are some mobile application types that are the most effective:
Content Apps
Social Media influencers, celebrities, and regular people use social media platforms to share their content in the digital community that they have in these apps.
Entertaining Apps
You may also keep most of your customers engaged with your brand’s app by providing entertainment, even if you don’t directly offer incentives.
Task Resolution Apps
These apps enable consumers to quickly and remotely carry out tasks or take advantage of services provided by your company. In most mobile apps, task resolution is a common foundational component.
Loyalty Apps
Additionally, using mobile apps can be an excellent method to increase consumer loyalty. These apps provide rewards for “excellent customers” in the form of incentives. As a result, in return for those advantages, customers continue to engage with the brand.
Consequently, whether you are looking to develop a mobile app or ready to update your current one, here are some benefits proving your business needs a modern mobile application:
- Mobile Apps Strengthen Customer Relationships
Your clients expect quick, simple access to your company. An efficient method to provide clients with the information and services they need right away is through a personalized app. Apps are another instrument for interaction. To increase engagement, several firms provide promotions and bargains that are exclusively available on apps. These loyalty programs are a fantastic method to draw in and keep clients.
- Mobile Apps Are Excellent Marketing Tools
Mobile applications improve marketing and promotional efforts since they involve an active installation initiative on the part of potential buyers. In other words, applications expand the marketing reach of a company by attracting quality leads. The use of the app can then be tracked by marketing teams, which can subsequently utilize promotional tactics to target particular consumers depending on their app usage.
- Mobile Apps Offer Customers 24/7 Access To Your Business
Mobile apps, as compared to traditional stores, give customers access to your goods and services whenever they want. Unlike websites, apps offer far more convenient access to customized messaging and information. Some applications can even be used offline. Customers value a mobile app’s convenience a great deal. This positions your company as a trustworthy source that clients can use repeatedly.
- Mobile Apps Provide Excellent Customer Insights
Mobile apps provide fantastic data mining options. Businesses can examine gathered information to determine client patterns and reactions to marketing strategies. Additionally, companies can combine information from the mobile app with information from other sources, like social media websites and direct client encounters. These data can be combined and analyzed by businesses to better understand consumer preferences and purchasing patterns.
- Mobile Apps Provide Convenient online shopping.
When choosing and ordering goods and services in the digital era, clients need flexibility. Mobile applications can be created by businesses to inform and manage in-app purchases. Give your clients an easy and accessible way to get in touch with you from anywhere and get access to your products or services within several
- Mobile Apps Can Increase Sales.
For a variety of reasons, including distance, transportation, the cost of the items, prices, etc., many individuals either don’t want to or are unable to visit physical stores. Your app can step in at this point and provide home delivery or in-store pickups. Today, smartphones have touched every aspect of daily life and commerce. Consequently, you are missing out on the opportunity to find new consumers and increase sales if your company doesn’t have a mobile app.
You are far from the trends of an expanding market if your company doesn’t have a mobile app that motivates and engages your clients about your good or service.
“Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
Thomas Husson, VP of Forrester Research
A disadvantage of not having a mobile application is that:
- Missing the opportunity to be open every day of the week, without exception.
- Missing the chance to present your business to larger audiences.
- 70% of your competitors will be at a significant advantage over you.
If your business doesn’t have an application, even local customers may not be aware of it, while having one can help you reach customers who live miles away.
TCO can offer you the top mobile application development services if you’re seeking to take advantage of all the features and benefits that mobile apps have to offer. Contact one of our professionals to discuss your brilliant concept for an app.
