What Is SEO and Why Is It Important?
In today’s competitive market, it is very important for companies to have an online presence. People search for practically everything online. Research has shown users perform at least one search before making most purchase decisions.
Thus, it is necessary for companies to have websites that represent them effectively in search results. However, just having a website is not enough. It is also important for the website to show up in the search result when people search for related keywords.Not all people search for the name of a website. Most of the times people search based on what they need. This is usually the product they are looking for or the service they need. How do we make sure our website ranks for these keywords? Why should search engines choose to show our website on page 1 when people search among the thousands or more sites that are more related to the term? This is where SEO comes into picture.A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all
If You’re not on Page 1, You are not Winning the Game
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
SEO Friendly Web Design and Content
SEO and web design must go hand in hand. Many web designers these days are incorporating SEO in the web design process. It becomes easier to get traffic to the site if it has a SEO friendly web design. For example, many technologies make a site look “cool” but are not search engine friendly.
The content of the page is also a very important aspect of SEO. Before getting the website ready, the web designer should get an understanding of what the website is all about. Once the designer has determined this, he/she can make a list of keywords that users might search for to get information that is there on the website. Placing the right number of keywords on the page meaningfully will help the page rank better in search results.
Increase Brand Awareness
Getting your website on the top position in search engine pages means that it will ultimately get a high number of impressions or views. This means that the more visible your site is, the higher in brand awareness your business will have. In addition, being on top of search engine pages for your targeted keywords will allow users to associate your brand with those same keywords. This, in turn, increases the trustworthiness of your brand.
Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.
SEO Impacts the Buying Cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective. Using SEO tactics to relay messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer. It will also undoubtedly impact the buying cycle in a positive way when done right. Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
SEO Is Relatively Cheap
Sure, it costs money. All the best things do, right?
But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line. This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
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